DISHER has developed unique market-focused growth strategies for our customers that increase revenue, reach, reputation, and referrals. Our highly visual processes incorporate market research, product portfolio planning, and branding strategy.
Before we help a business focus on the external market, we work with them to clearly define why they exist, the ways they’re unique, what they do, and who they serve. Understanding a company’s current marketing practices (plans, priorities, products, promotion, prospects, positioning, pricing, and performance) is key to crafting a winning growth strategy moving forward.
Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers, and benefits for the stakeholders.
– Philip Kotler