Market

DISHER has developed unique market-focused growth strategies for our customers that increase revenue, reach, reputation, and referrals. Our highly visual processes incorporate market research, product portfolio planning, and branding strategy.

Before we help a business focus on the external market, we work with them to clearly define why they exist, the ways they’re unique, what they do, and who they serve. Understanding a company’s current marketing practices (plans, priorities, products, promotion, prospects, positioning, pricing, and performance) is key to crafting a winning growth strategy moving forward.

MARKET

 

Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers, and benefits for the stakeholders.

– Philip Kotler

Market Research / EPIC™ Decisions

Market Research

Knowing your customer— what they want, when they want it, where they want it, and how to get it to them is foundational.

DISHER takes our clients through a dynamic EPIC™ analysis which investigates Economic Events, Product Possibilities, Industry Insights, Consumer Choices, and Competitive Comparisons.

Metrics are used to guide companies in making informed strategic decisions. DISHER also researches and develops customer personas and target market data to efficiently invest in focused marketing campaigns that expand revenue and market share.

Product Portfolio Planning

DISHER dives into trend analysis to help our clients understand future trends related to current and potential top products.

Together, we assist with product road maps to illustrate a flow chart of product families for upcoming years.

To foster growth with your product(s), we help create a list of needs and capability requirements to be successful in target markets.

Product Portfolio Planning

Branding Strategy

Branding Strategy

Your brand is more valuable than the products or services you provide. A strong brand improves recognition, builds trust, inspires employees, and generates new customers.

DISHER has the tools to help you create a world-class brand which will expand your customer base and grow your business.

Together, we can develop your brand from the customer experience to the images and messages brought to the market.