Demo Buck Interior

Case Study


Developed new features for a concept car with interactive technology: multiple touchscreens, integrated electronics, sensors and scanners, and ambient lighting with controls and sequences.

Click to explore the process


Created storyboards for three unique persona lifestyle scenarios for the concept buck’s features and interactive app development.

Feature Specifications

Defined each new feature’s specifications based on consumer feedback, customer expectations, and secondary research. Considered technology, mechanisms, materials, and integration requirements.

Feature Build

Integrated the features within the buck based on user accessibility. Tested the features against the specifications and requirements.

Electronics Platform

Built the wireless hub and wire harnesses, and installed the components, sensors, and equipment. Tested the electronics in various environments and situations to verify performance.

Custom Software Interface

The buck was controlled by an operator who ran everything through a custom software interface with multiple touch screen tablets & a video monitor.