DISHER’s approach to research is investigative. We explore the deep and meaningful needs of end-users through engaging research methodology.
Understanding the end user is foundational. DISHER selects proven user-centric research techniques to gain clarity on the behaviors, needs, and desires of prospective and actual end users.
DISHER systematically gathers and analyzes data on the value, size, segmentation, competition, and opportunities in the marketplace. We string together relevant industry trends and notice the holes and gaps.
DISHER compares leading-edge products and technologies, best-practice processes, and functionality advancements from within the industry and from outside industry sources. DISHER often benchmarks the strengths, weaknesses, opportunities, and threats (SWOT) to more fully understand the climate.
- Contextual Interviews
- Individual interviews
- Focus Groups
- Usability Testing