A leading automotive OEM came to DISHER for help in gathering, organizing, and analyzing empathetic user research and presenting it in a useful, visual way for confident decision making.
The objectives of the user research project were communicated by the customer. DISHER recommended the best investigative research methodologies for the project, planned out the timeline, and managed the process.
DISHER traveled out of state to interview targeted user personas to gather valuable, firsthand, user feedback with low-fidelity prototypes. Data was collected and organized efficiently.
DISHER screened and recruited users from the targeted demographic guidelines. We collected in-depth, observation research through journey mapping, user experience, and live-video streaming to understand pain points. Through low-fidelity prototyping, DISHER quickly gathered user input on a variety of product features ranging from haptic feedback and indicators to control buttons and new vehicle options.
DISHER organized and analyzed the data collected in a systematic way. A key findings document was presented to the customer for further review and future decision making.