Innovation and Design

Creating and Vetting

the Best Ideas

The future of your business depends on your products staying relevant in the marketplace. DISHER partners with customers from a variety of industries to create and vet the best ideas. Meaningful, marketable, and makeable ideas. Our cross-functional team continues to optimize the process of product development and accelerate innovation.

We create and vet the best ideas through the filters of: User Desirability, Commercial Viability, Production Feasibility.

The Discovery Process

DISHER gathers and acts on feedback throughout the discovery process to achieve the best innovative solutions for customers and end users.


Until a problem is fully understood, the best solution can’t be developed. User-centered research defines the problems, possibilities, personas, and paths to take.


After a problem is defined and researched, possible solutions are inspired, explored, and vetted by a cross-functional team.

Industrial Design

Our design team is dedicated to understanding and developing the aesthetics, functionality, and manufacturability of the best product ideas.


To quickly envision ideas, DISHER can create simple prototypes to works-like prototypes that integrate the mechanics, electronics, lighting, software, and material selection.

What others have said...

These sketches are perfect. Lots of these designs are perfect. DISHER… you get the record for the most perfects in one day!

Laura Petee - Director of Marketing - Brand Experience

Bloem contracted DISHER to facilitate an Innovation Workshop with the intent of pulling creativity out of our team. Each participant came away with a broader perspective and the benefit of knowing that their contributions made a real change within our organization. Getting my team engaged at this level was something unique and valuable. From our planning sessions to the implementation of the actual concepts, DISHER led the way with confidence and clarity.

Ryan Mast - President - Bloem

Disher’s talented team helped us to synthesize what we learned in research, brainstorm possible solutions, and ultimately execute on developing the right product solution for our customers

Joel Van Wyk - Director of Product Development and Product Management, Healthcare and Higher Education - Herman Miller

OMT-Veyhl had an enlightening experience working with DISHER in our Innovation Workshop to explore possible solutions for the future. It was highly productive and inspirational to have a broad range of talent and expertise from DISHER’s team with our team to rapidly generate, investigate, and define ideas. We would highly recommend this service to support creative development.

Kevin Dewald - Director of Innovation & Development

DISHER is truly the #1 product development company in Michigan.

John Hopkins - President - Jackson Inventors Network

What’s New in Product Discovery

Be the Speediest to Market with Open Innovation (OI)

Learn how Open Innovation (OI) helps companies accelerate innovation in order to stay competitive in our world of constant change.

IDSA International Design Conference 2019: A Vlog by Todd Kauranen, Industrial Designer

Disher's own Todd Kauranen attended IDSA IDC 2019. Hear his thoughts on the experience, new trends, and tools coming our way in the next few years.