Industrial Design

DISHER is passionate about the entire development process from napkin sketch to launch. Our cross-functional design team is intently focused on understanding the aesthetics, functionality, and meaningful connection between a user and a product. Together, we create and vet the best ideas to ensure a product’s success and a positive user experience.

Industrial Design Services

User Research

User Research

In a systematic way, the DISHER team investigates the user to better understand their problems and needs. Depending on the project, we employ a variety of research tools and methods including: benchmarking, interviews, personas, surveys, clinics, and focus groups.


DISHER responds to the research and starts to explore the ideas for the product in a visual way. Creative concepts are generated in innovation workshops with divergent thinking from cross-functional stakeholders. DISHER designers probe and combine the leading concepts for the product and continue to get feedback with each iteration.


DISHER conveys a variety of innovative concepts through sketching. Drawings are kept at a high-level with low fidelity. The main objective is to inspire and communicate fresh thinking with few boundaries and details. Even color is avoided in this stage to limit bias and expand creativity.


Features and aspects of designs are highlighted by the key stakeholders. Top ideas are merged into more detailed renderings. DISHER utilizes a variety of software to create realistic 2D or 3D graphics and animation including: Photoshop, CAD, SketchBook Pro, Rhino, and KeyShot.

Model Making

From the renderings, DISHER’s talented team develops looks-like models and works-like prototypes. We hand sculpt, 3D print, or form other materials to problem-solve and bridge-the-gap between concept and reality. Modelmaking helps us understand the problems better. It enables us to explore potential solutions, investigate human interaction, and test functionality.

Conceptual Engineering

DISHER engineers evaluate the top renderings and models and begin to analyze the pros and cons of implementing these ideas. In addition to user desirability, we ensure that the commercial viability and production feasibility of the idea is achievable. Ideas become even more tangible. Further product definition and vetting occurs, and a framework for the new product takes shape.


  • Journey Mapping
  • Benchmarking
  • User Clinics
  • Storyboarding
  • Whiteboards
  • Rapid Fail Mockups
  • Model Making Material
  • Clay Modeling
  • 3D Printing
  • High/Low Density Foam


  • Rhino
  • Keyshot
  • Adobe Creative Suite
  • Autodesk Sketchbook
  • Solidworks

Levels of Fidelity

DISHER’s Industrial Designers skillfully bring ideas to life from ideation, sketch, rendering to final digital rendering.

 Industrial Design Levels of Fidelity